Without using an analytics tool such as Google Analytics, it’s like shooting digital marketing in the dark, hoping for hit. Your clients’ campaigns will not

In order to retain good clients, you need to dedicate yourself to keeping them satisfied. Of course, it’s easier said than done. As a digital

Instagram uses hashtags to gain support and eyeballs for a particular cause, campaign or product offering. No other platform, besides Twitter, is designed to encourage

Following the success of the Digital Sales and Marketing Masterclasses in Cape Town, Johannesburg and Durban in South Africa in 2017, CEO of Globital, Damian

If there is any area in a business (Digital Marketing or otherwise) that could always do with improvement, then improving the experience a customer or client

Keeping an existing client happy can be challenging. You run the risk of losing them due to boredom or repeating the same offers again and

At the onset of starting your own digital agency or if you’ve already done the hard work and are now in a settled situation, there

Successful Australian businesses have one thing in common: they understand their customers. They know who their customers are—and by knowing this, they have a better,

Using social media as a tool for brand building is a concept many clients still have a hard time getting their heads around, and many

If you’ve created a landing page for a client, you’ll already have ensured the basics are in order such as a speedy loading time, optimising