The year is 2030. Everywhere you look, machines with Artificial Intelligence (AI) have taken over jobs that humans used to do. You have a virtual assistant in your pocket, and there are no tellers in the shops. There’s no turning back now. We’re living in the future …

Your alarm goes off, and you realise it was just a dream. More like a nightmare, because you run a digital agency and one of your main offerings is copywriting. Are you on an inevitable road to being replaced by AI? The conversation around the impact of the 4th Industrial Revolution is ongoing, and one common concern is that AI will replace humans in all kinds of jobs, including copywriting. What does this mean for the future of the profession? Well, let’s chat about it.

First Of All: Copywriters Aren’t Being Replaced By Bots, At Least For Now

The short answer is that there’s no indication that AI will take over copywriting. Digital devices are programmed by humans, so there are limits to what they can do. Writing in an organic way is one of those tasks that are just better suited to humans.

AI Tools Can Make Valuable Contributions To Your Marketing Agency

Let’s face it, some aspects of copywriting can be boring. With base level writing abilities, AI can get all the mundane stuff out of the way, so that copywriters get to specialise in more challenging work.

Creativity Is A Uniquely Human Trait That AI Can’t Imitate

The future workplace demands a different set of skills – mostly soft in nature – such as creativity. It’s challenging to programme a robot or computer to think creatively as a human being can. Programming works on the premise of predictable occurrences, so the room for creative thinking is limited. AI won’t come up with creative campaigns like you can.

AI Doesn’t Know How To Improvise When The Unexpected Happens

Life is unpredictable. It’s important to have problem-solving skills so that you can adapt your copy in the event that you get new data or any other factors that affect change.

More than anything, AI is proving to be a catalyst for progress in the marketing industry. From forming a better understanding of audiences to automating tedious tasks, there are lots that businesses can gain from using it as a tool. You can breathe a sigh of relief now, knowing that the robot’s come in peace.

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