Google Ads has rolled out a new gender exclusion option for Performance Max campaigns. This feature, announced last week, is now appearing in advertisers’ Google Ads accounts.

Aleksejus Podpruginas spotted the update and shared it on LinkedIn (via PPC News Feed), saying: “New PMAX Gender Exclusion Feature Spotted! If you have a Google Ads rep, now’s the time to ask to be added to this beta. Early adoption could give you a serious edge before your competitors even know it exists.”

He also shared a screenshot showing the new option in action.

This feature can be useful for controlling which ads are shown to specific audiences.

You can read the full discussion on LinkedIn.