Google has released a new guide on Google Ads ad strength and best practices to help you improve your ad performance.

The document explains:

“”Ad strength is a real time feedback tool to guide you on the best practices for optimal asset group set-up to maximize performance across all inventory.

Use the Ad strength indicator in the “Edit assets” panel to determine if an Asset group is set up for success.””

Here is a screenshot:

The guide takes you through step-by-step instructions to improve:

• Best practices for text assets
• Best practices for image assets
• Best practices for video assets
• Best practices for logo assets
• Best practices for URL expansion 

Here are additional screenshots showcasing these steps:

Once you complete those five steps, you’ve finished the tutorial.

Forum discussion on X.

I’m currently offline for the Passover holiday, and this post was pre-written and scheduled to be posted today.