In a move to amplify engagement and spotlight users’ feedback, Instagram has embarked on its latest venture: allowing creators to showcase fan comments within their Stories. As specialists in white label social media, we understand the intricacies of each platform’s tweaks and updates and believe this feature will be a game-changer.

Adam Mosseri Explains Instagram’s New Test Feature

Instagram’s head honcho, Adam Mosseri, shed light on this innovative feature. Mosseri articulated the company’s intent to simplify the process for creators wanting to emphasise intriguing comments. 

Whether it’s a compliment, a constructive critique, or an insightful observation, Mosseri believes that bringing these comments into Stories will enrich interactions on the platform. Such interactions, from our experience in white label social media management, tend to enhance brand-customer relations immensely.

How Creators Can Share Comments to Stories

If you’re wondering how this feature functions, it’s pretty straightforward. Creators involved in this experimental phase can just swipe over the comment they wish to spotlight, tap the “Add to story icon” (represented by a plus sign encased within a dotted circle), and voilà! The comment, alongside the original post, becomes a part of the Stories feed. 

As someone who’s been immersed in the realm of white label social media management, we know that simple features like these can profoundly amplify engagement.

What’s Next? Uncertainties and Possibilities

While the specifics concerning the public launch of this feature remain under wraps, its potential impact on user engagement can’t be understated. Recall Instagram’s recent feature that enabled creators to underscore fan-generated Reels via the “Add Yours” sticker challenge. 

Such initiatives illustrate Instagram’s dedication to fostering a deeper creator-fan rapport. Digital agencies, with a keen eye on these shifts, can anticipate how these might influence their strategies.

In conclusion, as Instagram continues to prioritise creator engagement, we at Globital reckon that harnessing these features for your clientele can be a powerful component of our white label social media services. Navigating the world of social media can be daunting, but with the right tools and expertise, the opportunities are boundless.

Eager to leverage these insights for your digital agency?

Contact Globital and let us elevate your game with our white label social media management offerings.