As of 1 October, digital agencies can expect the end of Facebook’s Live Shopping events. In a recent post, Facebook’s parent company, Meta, announced its decision to no longer offer the ability to host any new or scheduled Live Shopping events on Facebook.
Why Is Facebook Ending Live Shopping Events?
Facebook has long been known for its reputation as an innovator in the digital world, consistently moving towards the latest technology and creating all new experiences for its users. In keeping with its reputation, Facebook has paid careful attention to where consumer interest lies. According to their post, consumer viewing behaviour has been noted as shifting toward short-form video (TikTok, YouTube Shorts etc.), and in response, Facebook will turn its focus to Reels (Meta’s short-form video product) on both Facebook and Instagram.
What Does This Mean For Live Shopping And Businesses?
Facebook Live is still going to be available as a feature; however, eCommerce merchants will no longer be able to tag their products or create product playlists. Unfortunately, for businesses using Live Shopping as core components of their business models, significant changes are going to be necessary. These changes could be finding a new platform that supports live shopping events or finding alternative ways of selling their products on Facebook. Other avenues to explore to continue leveraging Facebook as a selling tool could be purchasing display ads or creating collections. It will be important for digital agencies to be proactive regarding client social media, and eCommerce needs to provide support.
How Your Digital Agency Can Help Clients With The Transition
When big changes need to be made, your digital agency’s clients will look to you for support. During times of transition, it is entirely possible that your agency’s resources are spread thin, leaving ample opportunity for things to start falling through the cracks. Working with a white label partner, especially one offering white label social media management and SEO services, your agency has a resource that can shoulder the load and take on client work and projects as your agency focuses its attention where it’s needed. With a white label partner like Globital South Africa, your digital agency can continue offering world-class service to your clients, ensuring that they receive outstanding results even as you devote extra time and attention to eCommerce clients during times of transition.
Looking for social media resellers with white label services for your digital agency? Contact Globital South Africa at support@globitalmarketing.com.
