Damian’s trip to Dubai to meet up with Director of Operations (Asjad Afzal) and Social Media Manager (Affan Manzoor) is a smashing success. The trip included a week of full-day training for all Team Managers in how to ensure that every Globital client has a world-class experience when being supported in their digital marketing efforts.
It has been a full year since I visited the Pakistan office of Globital where many of our wholesale digital marketing services are fulfilled, so I was quite looking forward to flying out on Friday 3rd March. My excitement largely came from preparing my slide deck for my annual staff presentation. Preparing this presentation allowed me to take a breath, step back and see how far we’ve come in the last 12 months, how much we’ve achieved. Here for example are just some of these achievements:
- An increase in Pakistan team members from 46 to 72
- An increase in global team members from 49 to 82
- An increase in the number of new services started each week of 320%
- A decrease in customer complaints of 560% (and our drive for ongoing process improvement continues)
- We successfully documented and published our Vision, Mission, Culture and Values statements
- We successfully formalised, launched and have been running our staff appreciation and rewards program.
Wow, what a year. Yet in looking back, I still see 2016 as a foundational year, a year of working really hard to set up a platform to launch off for this year. It’s this platform that will allow us to kickstart some exceptionally exciting projects in 2017. These include new products, continual improvement of our processes and quality standards and new innovative ways to offer real support for our clients, the digital marketing agencies of the world.
My 2017 Pakistan visit itself had many highlights. To begin with I had the honour of presenting our Director of Operations Asjad Afzal with a Gold Coast Suns AFL footy jumper and footy, successfully handballing to his successful catch, in front of the entire team. We followed this up later with some YouTube videos of the biggest AFL marks and another of the biggest AFL hits, to give the guys an appreciation of our great game. I think they are hooked and we need to seek a special International Membership with the Suns.
I also really enjoyed meeting with all the teams during the week. This gave me the opportunity to really appreciate how the team numbers have swelled over the 12 months, doubling in every single service line. This I found to be extremely satisfying. This growth in team numbers really highlights to me just how well our services and quality execution is meeting the mark for the many digital agencies who are enjoying our support. This growth really reflects just how much value we are providing to marketing businesses across the globe and their business clients, who we service with our wholesale platform.
The final part of my trip involved initiating a number of key projects in Pakistan and focusing on what we want to achieve over the next 12 months. These initiatives are extremely exciting for me as I believe they will enhance the way we support our marketing agency clients beyond anything they expect, completely delighting them in the process. I also believe that this will set us so far apart from other outsource marketing companies, that we will absolutely cement our place as the service partner of choice to the global marketing industry. Some of these initiatives include:
- The launch of many new products, including wholesale Conversion Rate Optimisation and Content Marketing services.
- Having employed Ali Sultan as our Quality Assurance manager, we have started a project to align ourselves with ISO 9001 best practise, and are progressing to achieve this quality accreditation.
- We launched a “Staff Expert” initiative where one team member volunteers as the expert of each service line, a significant portion of their role then becomes seeking, training and industry participation in the expert panels of that discipline. My ideal here is that, over time, each of these professionals lifts both their skills and knowledge so far that they become renowned experts in the field of that discipline, so people begin to come to us for advice and training. By having people in our teams whose job it is to become global authorities, the idea is that this knowledge and skill will raise the standards of all members of our teams through simple association. From there we will be able to lift the standards of marketing for all the agencies we support. So as a long term result, we lift the standard of excellence for our entire industry. I know, it’s a lofty vision isn’t it? Regardless, it’s one we are actively pursuing today.
- We also agreed to hire a full time english teacher for the office. The idea here is not only to help communication between our team and our clients, but we also want our team members to obtain skills of real life value to them. One of the points of our mission statement is to be an employer of choice in our industry, and this move helps us to accomplish that goal. With this in mind, the english teacher will not only be charged with training our client interfacing team members, but this personal and professional development initiative will be made available to ALL members of our team.
For me, this visit was an inspiring and energising week to say the least. I’d really like to thank Asjad our Director of Operations in Pakistan, his management team and everyone for making me feel so welcome during my stay. It was great to see old friends again as well as meet so many new friends. I really look forward to my visit this time next year to see how far we have come again and how much success we will enjoy from the key initiatives we have launched this year.
The advertising and marketing landscape in New Zealand is heating up as digital services start to claim their piece of the revenue pie. Following global trends, digital advertising has catapulted its way to claim a place in the top rankings of advertising expenditure charts and wholesale digital marketing service provider Globital can attest to this fact with its first sales into the New Zealand market coming quite organically.
The entrance of the Globital brand into the New Zealand digital marketing sector means only good news for all players in the online marketing sphere. With a focused approach on delivering on a quality service offering and extending a valuable support structure, agencies can up-skill thanks to the proficiencies provided by the Globital brand and streamline operations to promote the growth of their own businesses alongside those of their clients.
According to the IAB/PwC Online Advertising Report, the New Zealand sector showed a record of $225.54m in Interactive Adspend in the third quarter of 2016, an increase of 12.99% year on year. With the evolving nature that the digital marketing sphere has come to represent, marketing agencies need to find strategic ways to close the digital skills gap in order to continue to capitalize on growth opportunities.
Online marketing is an especially technical field and marketing agencies will look towards outsourcing the expertise required to provide their clients with successful campaigns and great returns on their investment. This is just one reason why clients have reached out to see how best SEO Resellers New Zealand could serve their needs. We must be answering to a great need as we continue to see a growing demand all over the world for our unique concept in wholesale digital marketing services.
When SEO Resellers CEO Damian Papworth visited the SEO Resellers South Africa office in early 2016, the team was still small and finding its feet. Just a few short months later, Damian has returned to the country to make further plans, and meet the new team that has more than doubled.
Under the direction of Director of Operations Steven Slotow, SEO Resellers South Africa has grown to include a copywriting team of two full-time writers as well as a sales team of two consultants. In addition to offering copywriting services to clients all over the world, SEO Resellers South Africa has also been steadily growing its local client base of SEO companies, web designers, PR firms, social media managers and business coaches interested in the company’s wholesale, white label digital marketing services.
During this second visit,Damianalso metwith and spent time passing on some sales tips to both members of the sales team, and he was also able to sit down with the entire team to formally reinforce the overall company infrastructure in a South African context, covering things like company culture, values and more.
While in South Africa, Damian and Steven also took the opportunity to informally meet with some of the local agencies that the SEO Resellers South Africa brand had been supporting. This was an opportunity to give them a first-hand introduction to the company’s Australian roots, as well as to pass on some valuable knowledge in the form of sales tips from the MD, advice on valuing various digital marketing services to clients and some general business acumen that Damian had picked up over the years.
When SEO Resellers South Africa initially launched in early 2016, it was to serve as the home for the Globital brand’s copywriting team, as overseen by local Director of Operations Steven Slotow.
As time progressed and the office continued to go from strength to strength, it soon became apparent that there was a need for a dedicated sales team to be introduced into the business to help expand the SEO Resellers South Africa presence and include the support and offering of all the digital marketing services offered by Globital into the South African market. This was accomplished through the introduction of two dedicated Sales Consultants – a first for the local business.
With consultant Isaac Chola based in the company’s Gauteng offices and Gonzales Ndyamba setting up sales operations in Cape Town, the major metropolitan areas of South Africa were covered.
The purpose of the introduction of a sales team was to ensure that there were dedicated and knowledgeable people always available to sell SEO Reseller South Africa’s digital marketing services to local digital marketers and agencies. Parallel to this, it is also imperative that SEO Resellers supports these agencies as they sign up, something Isaac and Gonzales are well placed to do.
Part of Isaac and Gonzales’ efforts would be to representative SEO Resellers South Africa at networking events, pitching to prospective clients face-to-face and even attending sales meetings on behalf of clients to help them better sell the SEO Resellers South Africa services.
Related Tag: White Label Digital Marketing
With the Canadian market having just come online with Globital’s white label, wholesale digital marketing offering, the United Kingdom proves to be not far behind and undoubtedly just as lucrative. November 2016 has seen the first batch of jobs being loaded onto the SEO Resellers UK portal and commercialization of the region not far behind. Online markets around the world are seeing a steady growth, year-on-year, and the UK digital market is no different. With UK advertising spend hitting a 5-year high in 2016, Globital is well poised to make a real difference to the region in the coming decade.
SEO Resellers Australia continues to garner attention from local newspapers. Our most recent appearance in the Gold Coast Bulletin covered the event we recently held for local business people and marketers to educate them on the benefits of the AdWords advertising platform.
We partnered with Google to host this event as official Google Partners – a title earned by digital agencies that have proven AdWords skill and expertise, and delivers significant agency and client revenue growth.
The event was heavily by businesses and agencies looking to get insights from the official Google Chromecast screening we helped facilitate as well as get insights from our own local digital marketing experts.
Due to the response received we are definitely planning on hosting something similar soon, so please stay tuned….
Related Tag: Wholesale Online Marketing
When SEO Resellers Australia held an exclusive Google Connect Event in 2016, it gave local marketers and businesses the chance to hear about the wholesalers Google and AdWords advertising capabilities.
SEO Resellers Australia was selected as hosts thanks to our official partnership with Google, and attendees heard directly from search behemoth through alivestreamed Chromecast while we offered them a uniquely Australian breakdown. The event was successful, and every attendee walked away with a better knowledge of our ability to support them using Google.
The event was heavily advertised using social media and PR that was successful in drawing in a crowd that would benefit most from mingling with other prospects and make the most of the opportunity to generate leads, network and find valuable business connections. Registrations were snapped up instantly and it was an expectant crowd that greeted SEO Resellers Australia CEO Damian Papworth for the actual event.
Because we wanted each agency to walk away feeling like they’d undoubtedly gotten value out of sharing their time with us, everyone received free branded Google goodies and food and drinks. We also had several local AdWords experts present to answer any questions attendees had on AdWords as part of amarketing and lead generation strategy.
The response received shows us that while Australian businesses are aware of and trust Google’s international brand offering, what they lack is a partner to guide them through its place in the Australian business economy.
Due to the overwhelming response from these who attended as well as those who couldn’t make the date, we’ll definitely be holding another information sharing event in the near future where businesses and marketers can learn from our insights.
In another move demonstrating their unparalleled understanding and sensitivity to the reality of running a successful global business, Globital proudly announces their opening of operations of Virtual Assistants Australia. With a focus on providing their agency clients with a reliable and affordable alternative to hiring new administrative staff or being bogged down doing the day-to-day on their own, based out of the Philippines, Virtual Assistants offers Globital clients the benefit of a full-time or part-time productivity from Philippine-based professionals. This new brand offers it’s services to all of the Globital member brands and further demonstrates Globital’s commitment to diversifying their service offering and increasing their investor ROI.
As 2016 draws to a close, the Globital brand shows no signs of letting up, evident in the successful push for the exporting of white label, wholesale digital marketing to a whole new region. This time the Canadian digital marketing audience comes online with Digital Resellers Canada. This is a particularly significant milestone as the Canadian market, and the first jobs exported there, are the first for the Globital brand in the North American region. Considering the substantial size of both the economies and the digital marketing industry in the USA and Canada, big things lie ahead for this region.